The commissioner has fielded numerous inquiries about Loblaws' ID request, and launched an investigation, Wednesday after a receiving a formal complaint. Cynthia Mellaney in Sudbury, Ont., also got the ID request and filed a complaint on Wednesday to the privacy commissioner. Mellaney shares this concern and has informed Loblaws she won't be complying with the company's ID request. "The driver's licence number is sensitive and valuable to those intent on committing identity crimes," it states. JND is the gift card "program administrator" that's sending the request to some customers to send in ID.

Source: CBC News March 14, 2018 08:00 UTC