The BSA found the stunt on The Rock Morning Rumble breached the good taste and decency and responsible programming standards. As the soap was picked up the host quoted a line from a recognised rape scene in the film Deliverance. However, BSA deemed that the stunt was a deliberate reference to prison rape and trivialised sexual violence. In its decision the authority said: "Sexual violence is a serious issue which affects some of the most vulnerable people in society, including those who are incarcerated." It found that the content went "beyond currently accepted norms of good taste and decency into something that was inappropriate and in poor taste, and would have offended many people".

Source: Otago Daily Times August 24, 2016 23:15 UTC