Alexey Moiseenkov , one of Prisma's founders and CEO of Moscow-based Prisma Labs, spoke to ETPanache over email about his creation's runaway success. It was a big surprise and we had to double our server capacity daily to handle the growth," said Moiseenkov. As of August 12, 50 million users around the world had downloaded Prisma, which Moiseenkov shared on his Facebook account. Recounting how the team had passed on the beta version to 15 people, Moiseenkov said about 500,000 people were using it overnight. All our growth is organic, we have zero marketing," said Moiseenkov.The zero-marketing policy is a motto of the team behind Prisma.

Source: Economic Times August 25, 2016 03:12 UTC