But lately, that pile of weekly flyers is getting noticeably thinner as the ripples of COVID-19 affect the retail sector. The decline of paper flyers has been ongoing since digital versions gained in popularity, but amid the pandemic some retailers are flirting with a wider phase-out of the format. Once that change took shape, the company went a step farther by announcing plans to permanently stop producing paper flyers for several of its chains, including No Frills, Real Canadian Superstore and Maxi. Spokesperson Catherine Thomas described the move as "transitioning" into a digital medium, as promotions shift to online spaces and through the PC Optimum app, which includes a weekly digital flyer. He said that's opened up the likelihood they would entertain the thought of a digital flyer.

Source: CBC News April 13, 2020 19:28 UTC