What began in the mid-1980s as a 400-unit mobile-home park now has more than 120,000 residents, and many of the newer arrivals say the presence of a robust daily paper is one of the attractions of The Villages. “They see this big newspaper — The Villages Daily Sun is three times the thickness of The Indianapolis Star — so it looks like a real paper, like papers used to look. Its marketing materials are written to sway prospective advertisers toward the benefits of reaching their readers through paper. Subscription and newsstand prices are kept exceedingly low. A similar package for the Orlando Sentinel costs $312 plus tax.)

Source: New York Times September 02, 2018 21:00 UTC