Prince Harry and Meghan Markle have rebranded their website as a means to “control their personal brand and image.”Harry and Meghan have bought the Sussex.com domain from British-born Neil Agate, after paying a hefty undisclosed sum for it. Following the Sussexes website rebrand was met with backlash, after they listed themselves as the Duke and Duchess of Sussex. However, PR expert Mayah Riaz says the couple’s efforts are directed to “protect and control their own personal brand and image" and not to associate themselves with the royals. Mayah said: "Harry and Meghan's decision to pay a substantial sum for the Sussex domain is not indicative of their desire to cash in on the royal name. In today's media landscape, personal branding is an important aspect to maintaining a public profile and this is what the Duke and Duchess of Sussex have done."

Source: The Nation February 19, 2024 20:59 UTC