The retailer has unveiled its first seated mannequin designed to represent a manual wheelchair user. Named ‘Sophie’, the mannequin was inspired by and co-created with British TV presenter, disability advocate and wheelchair user, Sophie Morgan. It will initially launch in 22 flagship stores across nine countries, including UK stores like Oxford Street East, Birmingham, Manchester, Liverpool, and Leeds. Sophie Morgan with the new Primark mannequin (Image: Primark)"To now walk into a major high street retailer like Primark and see a mannequin that looks like me is deeply emotional. Recommended reading:It adds: "Primark is an international fashion retailer employing more than 80,000 colleagues across 17 countries in Europe and the US."

Source: The Times July 30, 2025 12:03 UTC