Affordability, risk management and liquidity preservation are recommended strategies for developers in 2026. Competition for land banks among developers is also expected to cool, as companies prioritise liquidity preservation over aggressive expansion amid ongoing market uncertainty. At Sena Development, managing director Kessara Thanyalakpark said adaptation has become the only viable path forward as structural constraints in the housing market persist. She noted Thailand's property market peaked in 2018-19, driven largely by Chinese buyers, and that property cycles typically lag broader economic cycles. As Thailand's residential market enters 2026, developers face a prolonged period of adjustment, where affordability, liquidity management and operational flexibility will determine who endures and who exits amid an uneven and fragile recovery.

Source: Bangkok Post December 29, 2025 00:14 UTC