Premier League's £750m new advertising proposal met with resistance from the 'Big Six' - with clubs wary US-adopted model won't be beneficial and cause a conflict of interests with other team sponsors
A Premier League proposal to centralise perimeter advertising sales - which they claim could net an extra £750m a year - has met with a frosty reception from some of its top clubs. However, Daily Mail Sport understands that both Manchester clubs - and others within the 'Big Six' - have considerable concerns over the proposal. For example, should the Premier League sign a deal with an automotive partner it would create potential issues with companies from that industry which already have deals. While the Premier League declined to comment, insiders say any move would be for any entirely for the benefit of its clubs. Despite early support, the proposal was rejected at a Premier League meeting in November.
Source: Daily Mail February 18, 2026 00:08 UTC
