The TV rights sold to UK and overseas broadcasters fetched a handy £232million in 1992, while the latest sales generated a whacking £9.1billion, a rise of 3,822 per cent. But despite a lucrative sale of Premier League rights to Nordic countries in a six-year deal, analysts say the warning signs are clear. A great amount of market consultation goes on before we launch a tender process,' Premier League chief executive Richard Masters said. Firstly, the Premier League will retain its pre-eminence in Europe. Even though the value of its TV rights may go down, the English top flight is a far more attractive product that its European competitors.

Source: Daily Mail March 06, 2021 07:39 UTC