[PHOTO: COURTESY]Premier League matches could kick off as late as 7:45 p.m. from the 2019-20 season as part of plans to broadcast at least half of the 380 games live on television, according to a report in The Times. The plan was proposed after broadcasters Sky reported that television viewership for league matches fell 14 percent last season while subscriptions to their mobile video service and online live video provider rose by 31 percent. "As we anticipated, the way customers engage with live sport is changing, with strong growth in newer, digital-first platforms," a Sky spokesman told The Times. "The Premier League is more popular than ever due to the fantastic football put on by clubs and the commitment of fans," a spokesman for the league told The Times. Sky and BT Sport acquired domestic broadcasting rights worth 5.14 billion pounds for three years in 2015.

Source: Standard Digital June 13, 2017 09:45 UTC