The Premier League’s proposed ban on gambling companies sponsoring football shirts is unlikely to have much effect on reducing young people’s exposure to gambling, MPs have warned. ‘Minimal impact’According to a July study, in the 2022-23 Premier League season, gambling-related advertising was shown to television viewers every four seconds. While Premier League clubs have agreed to ban gambling logos from match-day shirt fronts from 2026 onwards, the study found that these only accounted for 6.9 per cent of the total number of gambling adverts recorded. The Select Committee said this self-imposed ban on shirt-front sponsorships would have only a “minimal impact” on visibility, with pitch-side hoardings displaying adverts far more prominently. ‘Irresponsible’In September, Gambling Minister Stuart Andrew claimed there was “little evidence” of a link between exposure to gambling advertising and gambling-related harm – a claim disputed by the Select Committee.

Source: The Guardian January 04, 2024 17:04 UTC