Armed with that success story, EchoHouse adopted the Zero Gravity experience but customized it to tell the Coke Studio story. This made the Coke Studio activation at Afro Nation a key marketing activity for the brand. Youth Cultural Touch PointAnother central part of the EchoHouse activation for Coke Studio at Afro Nation was to give the brand another touch point with young people. What was essential in the activation was to ensure that every consumer that experienced the Coke Studio activation at Afro Nation got a postcard photo with the instant photography set up. With 20,000 people attending Afro Nation during the two-day festival, more than half of the total number of festival attendees visited and experienced Coke Studio setup.

Source: Daily Nation January 26, 2023 13:16 UTC