Discount retailer Poundland today confirmed that it had begun a complete overhaul of its general merchandise ranges that would see it introduce 2,000 new lines across all its 850-plus stores in the UK and Ireland. The new ranges, powered by parent company Pepco Group will be the single biggest change in its general merchandise offer in Poundland’s 30-plus years’ history. From cookware to candles, cushions to containers, toys to technology, Poundland customers will now have access to ranges that will make their house a home. On average, the move to a Poundland clothing range powered by Pepco has enabled the discount retailer to reduce average selling clothing prices by 10 per cent per cent as it takes advantage of the scale of Pepco Group’s 4,800-plus stores across Europe. Pepco ranges continue to be sourced, like the PEP&CO clothing before it, by the Pepco Group sourcing team PGS.

Source: The Times January 30, 2024 12:58 UTC