The report into the events at Bell Pottinger, carried out by Herbert Smith Freehills law firm, was published a day after the PR group’s chief executive, James Henderson, stood down over the scandal. Bell Pottinger, which faces serious disciplinary action from the UK’s PR trade body, called in the law firm to investigate the scandal to try to restore the tattered reputation of one of the best known names in PR. The report also found the PR firm employed other unethical tactics as part of the campaign. “In such circumstances Bell Pottinger ought to have exercised extreme care and should have closely scrutinised the creation of content for the campaign,” the report says. There were a series of opportunities for certain members of senior management to discover these matters which were missed.

Source: The Guardian September 04, 2017 13:52 UTC