Each photo has the word "stoner" crossed out and in its place a description of their job. Judd Weiss, CEO and founder of cannabis company Lit.Club, believes the industry needs to do still more. Still there is pushback from some who believe realities about pot are being glossed over by slick marketing. To bring more people like Paul into the fold, branding expert Robert Miner says the marijuana industry needs to use movies and TV shows to change negative perceptions. It features a bicycle-riding pot dealer who interacts with a variety of average New Yorkers, from empty-nesting Boomers to workaholic Millennials.

Source: ABC News August 29, 2018 16:59 UTC