The chief executive of Canada’s highest-valued marijuana company expects the government to impose strict regulations on packaging and advertising when it legalizes recreational use. He expects marijuana packaging rules will be more stringent than alcohol, but less restrictive than those for tobacco. Shares of marijuana companies like Canopy have surged fourfold in recent months in anticipation of the recreational market’s opening, but several steps remain before legalization. Some observers are zeroing in on branding rules as something of a litmus test. Road Map to LegalizationThe government is expected to draw heavily from an advisory panel report in crafting its legislation.

Source: thestar April 12, 2017 17:48 UTC