Postal Corporation of Kenya, Posta has kicked off a new innovation set to be a pointer in turning around the public entity's revenues. The digital post service, Mpost, in partnership with Safaricom is set to leverage on over 40 million mobile users to offer delivery of parcels and postal items, tracking them through the value chain. According to Posta chief executive Dan Kagwe, the proceeds from the services will stream to Posta as there is no existing revenue sharing plan with the telecommunication company. Mpost service is expected to grow, from the trade of among other goods under the agricultural sector and local as well as global e-commerce market. The take on e-commerce is set to be a possibility for a shift in consumer demands in the market as Posta currently holding only 450,000 boxes.

Source: The Star November 30, 2019 01:52 UTC