Obviously Awesome: How to nail product positioning so customers get It, buy It, love It. By April DunfordThis practical book deals thoroughly and accessibly with the much-overlooked issue of positioning your product or even your company. The first is how you position your product for customers and for investors. If you are a small business or a start-up, the Head to Head approach is rarely a good idea for many obvious reasons. You must position your product as though your company depends on it, because it does.

Source: News 24 July 08, 2020 18:45 UTC