The credibility of journalism and level of trust is highly contested when media relies on third parties to document history in the form of news. While media reporting of opinion polls, largely perceptions on a number of public interest issues in Kenya has made some progress, it’s very problematic to use such popularity contests in the realm of assessing development in the country. In fact some areas, even local based journalists were left in stitches. With political opinion polls, the law requires that such polls should be carefully examined before they are used because poorly done surveys pose a danger to the democratic process in the country. The World Association for Public Opinion Research (WAPOR) and the Publication of Electoral Opinion Polls Act (No.

Source: The Star November 02, 2020 07:52 UTC