Eric_Ananmalay / ESPAT Media / Getty ImagesTopline: Facing mammoth competition in Amazon’s game-streaming service Twitch, Microsoft has signed another one of Twitch’s top streamers, Michael “Shroud” Grzesiek, to exclusively broadcast on its own streaming service, Mixer. Shroud is one of the most popular players on Twitch with 7 million followers, and according to research group StreamElements, he was the third-most-watched streamer in the last three months with a total of 18.4 million viewership hours. is one of the most popular players on Twitch with 7 million followers, and according to research group StreamElements, he was the third-most-watched streamer in the last three months with a total of 18.4 million viewership hours. This is the second high-profile streamer signed away from Twitch by Microsoft, with Tyler “ Ninja ” Blevins moving exclusively to the platform in August. Key Background: Mixer’s audience pales in comparison to Twitch, and Microsoft is hoping that signing away some of its top streamers will move the needle.

Source: Forbes October 24, 2019 18:55 UTC