This week, Popeyes is rolling out its very own fashion line. Beyonce designed her Ivy Park x Adidas collection in the Popeyes Chicken Sandwich color way. So to recap this chicken/fashion/Popeyes/Beyoncé Venn diagram: Beyoncé debuts a fashion line that reminds people of Popeyes, so Popeyes brands its uniforms as fashion, styles them to look like Beyoncé’s designs, and comes out with its own label. [McDonald’s late entry into the chicken sandwich frenzy sounds very familiar]This isn’t intended to be a profit center: The chain said it is donating the proceeds to the company’s charitable foundation. You know, kind of like its chicken sandwich did.

Source: Washington Post January 29, 2020 12:22 UTC