KP Snacks has announced a new festival partnership and campaign for Popchips. This year, Popchips is partnering with Live Nation to sponsor the Latitude and Gunnersbury Park festivals as the exclusive snack brand partner. The partnership includes Popchips samples being shared with festival goers. The Live Nation partnership will be extended in 2025 with the addition of the Isle of Wight festival with marketing activations and activities planned across all three festivals. Live Nation is a perfect partner for the positive and flavourful popchips brand, and we are excited to see this collaboration come to life over the next few months.”

Source: Daily Nation July 19, 2024 12:52 UTC