Alex Roe attends the PopSugar Mermaid Museum VIP Night at Goya Studios on March 21 in Los Angeles. One such publisher is PopSugar, a female-focused digital media company that’s stepping up its events business as part of an effort to diversify its revenue. The festival, which is being produced in partnership with the events planning company Reed Exhibitions, will be held on June 9 and 10 in New York City. Many publishers have made investments in video content, launched events businesses or experimented with subscriptions as their growth has slowed or their business models have come under stress. Events businesses are by now a well-worn moneymaking tactic for publishers, which use them to build their businesses and leverage their brand to make additional revenue.

Source: Wall Street Journal March 22, 2018 16:02 UTC