Pomelo banking on omnichannel tackThailand-based fashion tech startup Pomelo is gearing up to open shops in Indonesia and Malaysia and add stores in Thailand and Singapore to reach new customers in line with its omnichannel strategy. In Thailand, Pomelo opened two shops at Terminal 21 Asok mall and the Mall Ngamwongwan in August. When the shop in Indonesia opens in November, there will be more than 110 try-on spots, including nearly 20 stores covering Thailand, Singapore and Indonesia. "In terms of supporting Tap, Try, Buy, we operate a smart logistics network connecting our try-on points and our distribution and fulfilment centres in Bangkok, Jakarta and Kuala Lumpur." "Over the past few months, we've seen our growth online nearly triple with Tap, Try, Buy volume reaching new highs just last month."

Source: Bangkok Post September 13, 2020 23:37 UTC