Otago Polytechnic. Photo: ODT filesCovid-19 put the brakes on Otago Polytechnic’s drive to attract international students but marketing still includes advertising in Russian. Effort is going into maintaining international brand awareness but the messages have been adjusted in a world afflicted by the coronavirus. Sharing positive stories helped create a sense of community — "one in which our international students are well supported academically and personally". The polytechnic shelved offshore marketing campaigns in April.

Source: Otago Daily Times August 27, 2020 16:30 UTC