Delhi is experiencing its worst smog in 17 years due to which air purifiers and masks have seen an uptick in sales post Diwali. Between pre-Diwali and post-Diwali, we have already seen a seven-fold increase in the number of air purifiers and masks sold on Snapdeal,” the spokesperson said. The spokesperson said that the domestic e-commerce is witnessing a sharp rise in sale of PM 2.5 Micron masks. Sales of premium and stylised PM 0.3 micron masks are also on the rise… on Snapdeal.”Jeff-Bezos-owned Amazon’s India division also said that they have witnessed a three-fold increase in unit sales of air purifiers in October 2016 as compared to the previous month and four-fold increase in unit sales of air purifiers against October 2015. However, companies and industry experts believe that air purifiers have still some way to go before the product, which comes under the category of preventive health care, goes mainstream.

Source: Hindustan Times November 04, 2016 08:31 UTC