But to the surprise of most pollsters, Trump seems to have a big chance of re-election. Why do pollsters find it so difficult to read voters’ minds? In 2016, while most pollsters predicted that Hillary Clinton would win, one pollster, The Trafalgar Group, called that election for Trump. Preference falsification is far more easier in stating one’s voting preference because, unlike many other decisions which can be verified later, one’s real voting behaviour will always remain anonymous. During an election, voters may experience the “hovering pencil effect".

Source: Mint November 04, 2020 15:33 UTC