In explaining how Cambridge Analytica assisted the Trump campaign, the Guardian interviewed former firm employee Brittany Kaiser. It was produced by the in-house Politico team that creates sponsored content. Craig Minassian, a spokesman for the Clinton Foundation, has a less complimentary view:We expect political critics to mislead people about the Clinton Foundation. “The content of the Trump ad was sourced from major news organizations, just like any political ad you would see on television,” notes Dayspring. Native advertising and sponsored content — the latter is an offshoot of the former, according to the experts — have been controversial over their long history in American media.

Source: Washington Post March 24, 2018 16:30 UTC