Donald Trump’s promise to boost U.S. oil and gas exploration and production should give the oil and gas industry a lift. Investors are waiting to see if the energy industry absorbs the interesting lessons of Trump’s extraordinary campaign. But the industry should seriously study how Trump won the White House. Even The Washington Post (a paper intensely critical of Trump), citing marketing and change-management experts, acknowledged that Trump won the messaging war during the bitter 2016 campaign. Saving a few dollars by not aggressively managing political risk puts billions of dollars of investment at risk.

Source: Forbes March 09, 2017 14:48 UTC