Political Brand Revitalisation and rebranding View(s):A brand’s vitality, image, and market relevance are all intended to be increased through the strategic process of brand revitalisation. The NPP is a vibrant political movement made up of 21 different organisations, including trade unions, women’s groups, political parties, and civil society organisations. Whilst remaining true to its original brand purpose, the brand was able to amplify a better-bigger proposition for people to consider voting NPP. The campaigns done around the brand helped them to further establish the brand in the minds of the voters. However, the real win for the brand would be the parliamentary election win as it’s going to decide the performance of the brand.

Source: Sunday Times October 06, 2024 09:05 UTC