Pokémon's COO Wants To Keep Franchise Going For "Hundreds Of Years" - News Summed Up

Pokémon's COO Wants To Keep Franchise Going For "Hundreds Of Years"


In an interview with The Guardian, Utsunomiya states that he spends "all day every day" thinking about Pokémon, working to ensure that the brand has long-term longevity:"My job? I spend all day every day thinking about Pokémon. Our goal is to keep Pokémon alive for hundreds of years – making sure it survives well past our lifetimes." It takes something truly special to remain relevant after such a length of time; is Pokémon really capable of the same? Indeed, this is despite some very well-documented technical issues with the franchise's latest mainline games, Pokémon Scarlet and Violet.


Source: The Guardian November 21, 2023 16:48 UTC



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