Google-owned technology company Pointy is helping to get small and medium retailers in Ireland selling online, offering free Pointy devices to businesses. Retailers’ products can appear in local Google search results, allowing people to find what they are looking for locally rather than forcing them to order over the internet. Google is also offering Irish retailers who connect with Pointy in the next six months €100 ad credit to trial Pointy’s Product Ads feature. Pointy creates an online presence for these retailers automatically, to help them showcase their product offering,” said Mark Cummins, general manager of Pointy. Leverage sentiment“Irish shoppers are actively supporting local retailers, and 66 per cent of people who shop local say they are doing so in a conscious effort to support local businesses.

Source: The Irish Times March 10, 2021 11:26 UTC