The Internet Advertising Bureau (IAB), the leading organization for promoting digital advertising, and Price Waterhouse Coopers (PwC), the international consulting firm, recently released their annual study, U.S. Podcast Advertising Revenue Study, for 2020. The study predicts that podcast advertising revenue will increase by almost 15%, “nearing $1 billion in 2020,” according to the IAB and PwC. The recent study on podcast advertising revenue documents an example of where advertising has been more robust. In 2019 they estimated that podcast-related advertising revenue was $708 million and that in 2018 it was $479 million. For Wondery, licensing and consumer revenue will represent well over 20% of the total this year”.

Source: Forbes July 20, 2020 04:52 UTC