The number of podcast listeners has increased sharply this year, according to a new report. More than half the people in the United States have listened to one, and nearly one out of three people listen to at least one podcast every month. “That’s the biggest growth we’ve seen, and we’ve been covering podcasts since 2006,” said Tom Webster, a senior vice president at Edison Research, a company that tracks business trends. The latest facts and figures on the rise of podcasting come courtesy of the just-published 2019 edition of The Infinite Dial, an annual survey conducted this January and February put together by Edison Research and Triton Digital, an audio technology and advertising company. In 2018, 13 percent of people in that age group identified themselves as monthly podcast listeners; this year, 17 percent of those in that demographic have taken up the habit.

Source: New York Times March 06, 2019 20:04 UTC