The debut of Stuff’s ThreeNews was a local mass media event with a degree of difficulty we might never see again. ThreeNews arguably outdid Stuff’s own coverage of that report in the immediate aftermath. It’s unfortunate that the Olympics were timed to open within a few short weeks of ThreeNews’ debut. Mapping the performance of ThreeNews against 1News in the month since Stuff’s product debuted has been a wild ride. This implies that Stuff’s 6pm product has dropped over a quarter of its 25-54 viewership in a matter of weeks.

Source: Stuff August 04, 2024 17:15 UTC