Morocco-based B2B e-commerce platform Chari has secured a second round of investment from Plug and Play. Plug and Play’s investment in Chari is part of its inaugural cohort in Morocco in partnership with the Mohammed VI Polytechnic University and Startgate. Founded in 2020 by Ismael Belkhayat and Sophia Alj, Chari, an e-commerce platform for FMCG products, lets retailers purchase large quantities of inventory items directly from suppliers. Press release:Plug and Play is thrilled to announce its second investment in Chari, the leading B2B e-commerce platform for FMCG products in Morocco and Francophone Africa. Chari has recently become the first VC-backed startup to receive a payment license from the Central Bank of Morocco.

Source: The North Africa Journal May 16, 2023 15:58 UTC