One study has some 55% of all online product searches starting at Amazon. And besides, at least for now, Amazon is not held to the conventional ROI hurdles that their traditional competitors face. While a customer "shopping" journey may be digitally informed, a physical dimension is often essential to conversion and customer delight. Online shopping has two big profit drivers: the cost of acquiring (and retaining) customers with solid lifetime value and the per order dynamics of fulfilling orders. There is still plenty of solid growth within their core business model, including tapping into international markets.

Source: Forbes September 21, 2018 19:41 UTC