Plexure shares rose 9.3 per cent to 59c (for a $103m market cap) in early trading following the news. Photo / Dean PurcellIf the transaction goes through, Task shareholders will have a 42.9 per cent stake in Plexure. An NZX filing says Task had pro-forma revenue of NZ$14.0m and a pro-forma ebitda of NZ$2.4m for the year ended June 30, 2021. A recent Forsyth Barr research note estimated that Plexure earns half its revenue from its largest customer, McDonald's. The mobile marketing and loyalty firm increased its revenue by 15 per cent to $29.1m in the period.

Source: New Zealand Herald August 15, 2021 22:34 UTC