LOS ANGELES: Playboy founder Hugh Hefner, who helped usher in the 1960s sexual revolution with his groundbreaking men's magazine and built a business empire around his libertine lifestyle, died on Wednesday at the age of 91, Playboy Enterprises said. Hefner, once called the "prophet of pop hedonism" by Time magazine, peacefully passed away at his home, Playboy Enterprises said in a statement. Hefner was sometimes characterised as an oversexed Peter Pan as he kept a harem of young blondes that numbered as many as seven at his legendary Playboy Mansion. He said that thanks to the impotency-fighting drug Viagra he continued exercising his libido into his 80s. "I'm never going to grow up," Hefner said in a CNN interview when he was 82.

Source: New Strait Times September 28, 2017 03:33 UTC