New York (CNN Business) Kraft Heinz (KHC) is pausing promotion for its Super Bowl ad that shows the death of longtime Planters mascot Mr. Peanut following the helicopter crash that killed Kobe Bryant and eight others. Planters' last week released a commercial in which the 104-year old mascot falls to his death after the company's Nutmobile veers off a cliff. The passengers -- actors Wesley Snipes and Matt Walsh -- all land on a tree branch, but Mr. Peanut "saves" them by letting go and falling to his death. The initial news of Mr. Peanut's demise went viral and was supported with paid promotion on social media platforms. But the company told CNN Business that the 30-second television spot will air as planned during Sunday's NFL game.

Source: CNN January 27, 2020 18:56 UTC