A year later, as the pandemic wreaked havoc on slaughterhouses, plant-based meat sales in the US boomed. By the end of 2020, grocery sales of plant-based meat and seafood were up by 46 percent. The dizzying turnaround in the hype cycle is causing people to wonder: Is the plant-based meat revolution already running out of steam? It’s easy to imagine lots of potential futures for plant-based meat, points out Glynn Tonsor, an agricultural economist at Kansas State University. Figuring out whether plant-based meats are replacing beef isn’t something you can tell from share prices or total retail sales.

Source: New York Times August 06, 2022 03:03 UTC