Plan B to acquire AQUA units for B2.9bnPictured from left are: Mr Pinijsorn, Mr Palin, Mr Shine and Pakorn Mongkoltada, AQUA's chief executive of operations. SET-listed Plan B Media, an out-of-home (OOH) media company, is to acquire media businesses from Aqua Corporation Plc (AQUA) for 2.9 billion baht in order to gain a strong leading position in the segment. Plan B's board on Tuesday approved the acquisition of two AQUA subsidiaries -- Aqua Ad Plc (AA), which makes signs, billboards and advertising media -- and Boardway Media Co (BWM), which provides billboard rental services. Mr Pinijsorn said Plan B's investment will add the advertising media of AQUA at 400 sites and 150 LED displays. AQUA will sell AA and BWM as well as its OOH brand Starlet to Plan B, and AQUA will take up 2% of the shares of Plan B, he noted.

Source: Bangkok Post January 27, 2022 05:39 UTC