NEW DELHI: Digital marketing agency PivotRoots has appointed Ashok Shinde and Alifiya Naik to strengthen the management of the company. Ashok Shinde, who was the senior director of digital marketing at Shaadi.com, has been appointed to lead performance solution team of the company as Vice President. On the other hand, Alifiya Naik will be the User Experience Director and would help to build the UI/UX lab. Previously, Alifiya led the UX division at Indigo Consulting and has over 12 years of experience in UX/UI. Earlier last year, the agency had appointed Jinit Singh and Sachin Khairnar as Associate Media Director and Technology Leader, respectively.

Source: Mint May 14, 2019 07:41 UTC