The new campaign, created by Pitchblack and sister company Jetblack, explores this highly emotional journey and how confronting it can be, both for the parent and their children. The children have the new challenge of being responsible for a family member, who, for most of their lives, had been their rock. Care that only a professional can deliver.”Emma Dalton, General Manager, Pitchblack Partners says, “We’re having children later, our parents are living longer and we’re working longer hours. “Our personalised approach to care supports our wonderful residents and enables the family to focus on enjoying their precious time together”. The campaign, the first from Oceania’s new Partnership with Pitchblack Partners and their sister production company Jetblack launched on the 12th of May across TV, VOD, Cinema, Radio and Digital.

Source: New Zealand Herald May 13, 2024 02:49 UTC