GENEVA—Tire makers are reinventing the wheel as they try to squeeze more profit out of a product many drivers don’t give a second thought. At the Geneva Motor Show this week, Italian tire company Pirelli SpA presented its connesso tire that sends data—including pressure, wear and temperature—to a smartphone app via the cloud. Pirelli plans to follow the connesso, which will be available in a few months, with a more advanced version...

Source: Wall Street Journal March 07, 2017 13:52 UTC