The idea is to not just challenge dominance of the BJP and its supporters on social media platforms but also create multiple narratives. This week, a batch of Congress workers was trained by domain experts on how to use digital platforms — Twitter, Facebook, YouTube and WhatsApp — better. “When Mr. Gandhi spoke in Berkeley, we had 57,000 following him on live stream at 7 a.m. in the morning,” said Divya Spandana, who now heads the party’s social media wing. The party is now busy countering it with its own team of social media warriors. Ms. Spandana, who was tasked with leading the social media campaign, didn’t discuss the specifics.

Source: The Hindu October 07, 2017 16:52 UTC