Its move into programmatic via the Reach integration is an extension of the company’s commitment to evolving its OOH offering. Now that Pikasso’s digital inventory is available programmatically via Reach, media buyers can harness it to execute targeted DOOH and omnichannel campaigns to regional audiences, with triggers based on real-time conditions and mobile location data. Via Reach’s robust network of DSPs, Pikasso also gains exposure to new digital media buyers from around the world. “With our inventory on Reach, buyers can now seamlessly plan and execute campaigns that deliver more contextually relevant messaging to audiences in the region via multiple consumer touchpoints. To keep pace with the demand, Broadsign is aligning with leading providers like Pikasso to bring more prime inventory from highly-sought after regions to the Reach platform,” shared Adam Green, SVP and GM, Broadsign Programmatic Platforms.

Source: The North Africa Journal April 12, 2021 10:18 UTC