Phuket attracts quality tourists with Paris roadshowPatong beach, Phuket. (Photo supplied)Phuket has stepped up its international appeal as a tourism destination by staging "Phuket Roadshow to Paris 2026" on Feb 26 at Pavillon Wagram in central Paris. The roadshow featured collaboration between Phuket officials, the Phuket Provincial Administration Organisation, the Tourist Association, the Thailand Convention and Exhibition Bureau (TCEB) and the Tourism Authority of Thailand (TAT). A key highlight was discussions with Air France to expand direct flights between Paris and Phuket, which officials described as a potential "game changer" that would boost convenience for high-spending tourists and business travellers. Mr Nirun elaborated that Phuket is focusing not only on arrivals but on quality and length of stay.

Source: Bangkok Post March 10, 2026 07:10 UTC