The project was inspired when Burgess noticed a recent whirl of derogatory advertisements that objectify women and perpetuate superficiality in the eyes of the local audience. Chris pitched his interest in changing the narrative to Vision1 who spearheaded the creative idea and introduced Chris to Selyn Handlooms, one of Sri Lanka’s only Fair Trade guaranteed organisations known for its woman-power practices. The ethical brand founded with the philosophy of women’s empowerment recently introduced a sub-brand, “Sthri”, an empowered fashion collective that benefits disadvantaged rural women. The empowerment exhibit will be launched on International Women’s Day 2018 along with a bold, inspirational social media video featuring the volunteer models. The project’s intention is to spread the message that being yourself unapologetically is the best version of you.

Source: Sunday Times March 08, 2018 09:56 UTC